this is \virtual production/
Virtual production offers many advantages; learn about what it means to utilize this new technology on your projects.
First a definition: virtual production is a film technique that displays real-time 3D game-engine environments on an LED screen or volume, which is then synced and captured with camera-tracking technology.
Now an observation: it's pretty f***ing cool. Why? Let's explore...
total creative freedom – with absolutely no limits.
With virtual production, the laws of nature aren’t a limitation. Want to film a sunrise scene for twelve hours? No problem. Rather shoot that outdoor winter night scene during the day in a warm studio? Done. Always wish you could shoot in three continents in a day? Wish granted.
Virtual production removes the struggles of traditional filming. No travel, no bad weather, no harsh conditions, no permits, and no changing natural light.
You can fine-tune lighting, color grading, object placement, and other details during filming – which means changes can happen at your command.
pixel-perfect scenes, editable in real time.
With photo-realistic 3D environments, physically accurate lighting, post-processing effects, and a physics engine, you can go straight from shot to screen. If something doesn't look quite right, you can manipulate the environment in a matter of seconds.
Our team can assist you with creating custom 3D environments or collecting high resolution video plates.
welcome to light
Virtual production removes the problem of light spill (yuck) associated with green screens. The curved LED display provides side and top lighting accurate to the environment.
You can also add, remove and adjust lighting, and add post-processing effects and color grading directly onto the screen, making lighting that's ready for production.
Not having to worry about reproducing rare lighting conditions, travel fees, or unexpected setbacks means that your crew doesn't have to be stretched thin, work long hours, or stand out in the heat (or cold!)
- Better hours
- Great working conditions
- Less travel
Scouting or blocking locations is now as easy as roaming around the digital environments and scheduling pre-visualization time in our studio to block out your next shoot. You won't have to worry about permits, or booking several locations.
- Convenient location scouting
- No permits or red tape
- Efficient budget