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Bumble Bee Tuna came to us with the unique challenge of creating the illusion of a tiny person in a pantry surrounded by their product. In practice, this meant needing to seamlessly blend oversized practical props with digital doubles. We worked with their team to find the exact look of the pantry and the items within it, creating a custom 3D environment that could be modified to create the right balance of density and product clarity. This spot was able to be shot on our smaller Volume B stage.